meet elena locatelli
Founder of The Bookish Studio, Author, Designer & Storyteller
Born and raised in Italy, I’ve always had one foot in reality and the other in the stories I create. I grew up filling notebooks with half-written tales, but it took years (and a whole identity crisis or two) before I fully embraced the idea that I was meant to be a storyteller.
My journey wasn’t exactly a straight line.
I spent years as a yoga teacher, guiding students through mindfulness and movement while secretly dreaming up new worlds in my head. In 2022, after publishing my first books, I dove headfirst into the indie author world. I quickly realized that while authors pour their souls into their stories, many struggle to shape a brand that truly reflects their magic.
And that’s when it hit me—what if I could blend my love for storytelling with my background in design? What if I could help authors not just write incredible books, but also build an identity that makes them instantly recognizable?
That’s how The Bookish Studio was born.
listen to my 2025 playlist
Got a story to tell and a brand to build?
Let’s make it unforgettable.
Book a free discovery call and let’s bring your author brand to life—one page at a time.