meet elena locatelli

Founder of The Bookish Studio, Author, Designer & Storyteller

Born and raised in Italy, I’ve always had one foot in reality and the other in the stories I create. I grew up filling notebooks with half-written tales, but it took years (and a whole identity crisis or two) before I fully embraced the idea that I was meant to be a storyteller.

My journey wasn’t exactly a straight line.

I spent years as a yoga teacher, guiding students through mindfulness and movement while secretly dreaming up new worlds in my head. In 2022, after publishing my first books, I dove headfirst into the indie author world. I quickly realized that while authors pour their souls into their stories, many struggle to shape a brand that truly reflects their magic.

And that’s when it hit me—what if I could blend my love for storytelling with my background in design? What if I could help authors not just write incredible books, but also build an identity that makes them instantly recognizable?

That’s how The Bookish Studio was born.